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Startup x-factor's: going from “meh” to “buckle; up, this is happening

You have an MVP product or something I like to call vaporware. You have some traction and are servicing an unmet need in a market/industry. The bulk of your time at this point is spent on doing sales or marketing, pitching to investors of all kinds, and trying to keep your company afloat as you reach the next summit in your startup journey.

Photo by Priscilla Du Preez on Unsplash